‘Branding’ per se has always been the main stay in any Product’s or Service’s success or failure.
A Brand getting noticed in the market is initially spiraled by a very apt ‘Advertising Strategy and Execution’.
In the past few decades we have experienced the power of Advertising ( which is crucial but yet only a part of Marketing, Which is a wide subject ). Advertising thrived with Newspapers, Magazines, Various Print Publication Platforms, Hoardings, Outdoor Media.
Then came the onslaught of Television and the dynamics of Advertising changed completely, Only to be later subdued by Event based Promotion ( which meant direct interaction with probable Buyers ). The World shrunk further and came into our PALMS – The Mobile Handset ! With the advent of Social Media Platforms like Facebook, Instagram, Twitter, Snapchat, YouTube etc., the DIGITAL MARKETING PHOBIA hit Globally !
Digital Marketing became the favourite ‘Tool’ of Media and Advertising. Let us glance at it’s impact on Branding :
Reach
Digital Marketing ensures users of exactly Reaching where it matters. Platforms like FB, Instagram etc. allow you to Choose and Pick your precise area of Promotion. Along with Geographic aspects, It gives you the option to choose Age Groups, Allows you to select your Target Customers according to their Financial Status and so on. This means that your AD SPEND is not spent all over But is Spent on Specific Target Audience
Digital Marketing helps your BRANDING to reach out to the right segment and in the process gives you ‘Value For Money’!
Digital Marketing also helped generate BUSINESS LEADS which has in recent years become a Huge Prospect for FUTURE BUSINESS !Digital Marketing facilitates Direct Interaction with Prospective Customers They might ENQUIRE today But BUY tomorrow. The generated Leads give the Marketing Team an opportunity to convert them to SALES in the future.On the Move Advertising
Digital Marketing allows you to reach your Target Buyers even when they are ON THE MOVE ! Mediums like Newspapers, Magazines, Television etc. were Location Bound while Digital Marketing helps you to Catch your Target Buyers anywhere and everywhere. In short Digital Marketing assures that your BRANDING also moves along with your Target Audience !
Instant Cash Payment
Digital Marketing paved the way for umpteen PAYMENT PLATFORMS, Which made Life easy for the BRANDS and gave them Huge Liquidity advantage A Brand is only as Strong as it’s Cash Inflow Status is. With Buyers Paying Instant Online for a Brand, Gives any Brand a stronger Position in the Market. Digital Marketing gave BRANDING, A Huge Cash In-flow opportunity !
SEARCH ENGINE OPTIMISATION ( SEO ) :
SEO means a process adopted to Optimize a Website’s ‘Technical Configuration’ along with it’s Content Relevance and it’s Link Popularity. This ensures better prospects that the Website’s pages are easily found, Are more relevant and popular enough to generate more Search Queries.
This makes the Search Engines to RANK them higher !
Now when a Website is ‘Ranked Higher’, It automatically reflects on it’s BRAND VALUE and helps generate immense BUSINESS LEADS, Which in turn increases the TURNOVER of the respective Brand.
Higher the SEO, Higher is Branding and so are the Business Leads !
