Search Engine Marketing (SEM) Services Company

At Nextway, we specialize in search engine marketing (SEM) strategies tailored to make your brand visible to the right audience. Our result-driven SEM Marketing services help increase website traffic, generate quality leads, and maximize ROI through brainy SEM solutions.
Speak With Our Certified SEM Experts

Unlock the Power of Search Engine Marketing with Nextway

Google Ads Management

As a complete Google Ads service provider agency, we create effective ad campaigns according to your business needs. Whether your target is brand popularity, generation of quality leads, or increasing product sales, our Google Ads experts strive hard to deliver incomparable results with

Search Network Campaigns

Target users who are actively searching for your products or services.

Display Network Campaigns

Connect with millions of users globally with visually gripping digital advertisements.

Google Shopping Campaigns

Enhance product sales by enriching product listings in the search results.

YouTube Ads

Reach your audience with skippable and non-skippable video ads on the world’s popular and second-largest search engine.

App Promotion Ads

Increase downloads and usage of your mobile app across Google's ecosystem.

PPC Campaign Management

Our Pay Per Click (PPC) management services guarantee that every click you pay for delivers better ROI. We began with a comprehensive competitor analysis and keyword research, followed by creating captivating ad copy that drives achievement. Our process covers:

  • Mapping of target keywords and ad grouping
  • Formation of Ad extension for enhanced visibility
  • Conversion tracking
  • Smart bidding strategy
  • Daily budget monitoring
  • Performance tuning

We work across platforms that include Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads (Facebook and Instagram PPC).

Local Search Ads

With geo-targeted search engine ads, you can penetrate local markets and entice consumers near your business location. This solution perfectly fits restaurants, clinics, gyms, service providers, and local retailers. Our local SEM services help:

  • Appear in Google Maps and “near me” searches
  • Run call-only ads that encourage direct phone leads
  • Get seen by high-intent users within your business radius
  • Boost foot traffic and in-store visits

Landing Page Optimization

SEM doesn’t stop at the click. We make sure your traffic converts by creating or optimizing conversion-focused landing pages. Our design and CRO (Conversion Rate Optimization) experts will:

  • Build fast-loading, mobile-friendly landing pages
  • Craft persuasive content and CTAs
  • Use A/B testing to optimize layouts and messaging
  • Integrate lead forms, click-to-call buttons, and analytics tools

Remarketing and Retargeting Campaigns

Prevent loss of potential leads with Nextway’s remarketing services that target users who previously landed on your platform or interacted with your brand but did not convert. We use platforms like

  • Google Display Network
  • Facebook Pixel Retargeting
  • Dynamic product remarketing
  • YouTube remarketing campaigns

Competitor Analysis and Strategy Building

We help businesses stay ahead in the competitive market with comprehensive SEM competitor analysis services. We work with advanced technologies and tools such as SEMrush, Spyfu, Ahrefs, and more to:

  • Identify the top keywords of competitors
  • Analyze competitive ad creatives, extensions, and landing pages
  • Discover keyword gaps and potential opportunities
  • Build a strategic roadmap to outrank competitors

Conversion Tracking and Performance Analytics

Keep an eye on the process and stay informed about the campaign process with a transparent, insightful, and actionable analytics framework. Our SEM team helps to set up:

  • Google Analytics 4 (GA4) integration
  • Enhanced conversion tracking and cross-device tracking
  • Real-time dashboards
  • Regular performance reviews and strategy tweaks

We help you measure metrics like CPC, CTR, Quality Score, Bounce Rate, CPA, and ROAS

What it’s like
to collaborate
together.

Become partners for the long run
Nice work

"Our ROAS improved by 3x after just one month. Their paid search team knows how to fine-tune campaigns for real ROI."

Riley J.

Digital Ads Manager

Nice team

"They made Google Ads profitable for us—finally! Every dollar is tracked, optimized, and performing."

Leila D.

Growth Strategist

Satisfied with SEM team

"Their attention to campaign structure, A/B testing, and conversion tracking is unmatched."

Mike F.

VP of Marketing

Process

At Nextway, we follow an organized and results-oriented SEM process that ensures every penny spent delivers quantifiable business growth. Our complete approach encapsulates everything from discovery to continuous optimization, tailored to meet your specific goals and industry dynamics.

Stage 1

Discovery and Goal Alignment

We start with understanding your complete business. This early phase lays the foundation for a successful campaign. We do Business and industry research, Target audience analysis, Competitor analysis and benchmarking, Defining KPIs, and budget planning

Stage 2

Comprehensive Keyword Research

Using powerful tools like Google Keyword Planner, SEMrush, and Ahrefs, we identify your business's highest-performing and most cost-effective keywords. We also perform keyword selection and grouping, negative keyword strategy, and geo-based keyword utilization.

Stage 3

Campaign Structure and Setup

We design the campaign architecture to align with your funnel, business offerings, and audience intent. We do activities like campaign creation, Ad format selection, audience segmentation, campaign scheduling, and tracking.

Stage 4

Ad Copywriting and Creative Design

Our creative team crafts compelling, action-driven ad copy that grabs attention and drives clicks. We followed activities like headline and description writing, A/B testing, ad extension setup, visual design, and video creation.

Stage 5

Landing Page Optimization

We ensure that your landing pages remain optimized for extreme lead conversion. We create landing page designs, conversion-oriented designs, web and app speed optimization, form testing, and more

Stage 6

Campaign Launch

Once everything is tested and approved, we launch campaigns across selected platforms. We perform prelaunch QA, monitor performance, activate bids, and decide on performance benchmarking.

Stage 7

Monitoring, Optimization, and Scaling

After launching campaigns, we monitor and optimize ads for better performance, increased profit, and scaled sales. Timely reports, testing of creatives, keywords, bid refinement, and budget approval.

Stage 8

Transparent Reporting and Analysis

We deliver tailored dashboards and regular reports to ensure you stay updated. Get monthly performance reports, conversion rate data, ROAS, and more.

Start Your High-ROI Ad Campaign

Project-Based Engagement Model

This model is perfect if you require assistance setting up or correcting campaigns. You’ll receive one-time campaign setup, complete keyword research, landing page optimization, and tracking setup.

Monthly Retainer

Our retainer model provides you with a dedicated SEM team to manage, monitor, and optimize Ad campaigns on a monthly basis. This model is perfect for adopting if you are looking for continuous improvement, growth, and scalability in paid search.

Consulting Services

Get help for your internal SEM team to run the Ads with perfect planning. We offer growth-driven SEM planning, regular audits, KPI mapping, and expert sessions.

Performance Driven Model

This model ties our success to yours. We charge only for measurable results, such as quality leads, conversion rates, and sales. This model is perfect for brands seeking to pay only for success.

White Label SEM Services

Partner with us as a white-label SEM solution provider. We manage the core process so you can concentrate on client relationships and brand awareness.
Get a Custom SEM Growth Plan

Industries We have Worked with

Insurance

Healthcare

Manufacturing

FMCG

Banking

Education

IT & Telecom

Media

Legal

Retail

Government

Transportation

Your Goals, Our Efforts!

Get Success with Organic Search Engine Marketing
Start Your High-ROI Ad Campaign  
#whywe

Why Nextway as your search engine marketing partner?

At Nextway, we construct growth-driven SEM strategies that are specifically aligned with your business goals. Our exceptional mixture of data science, performance marketing, and inventive plan execution makes us a trusted search engine marketing agency.

Certified SEM Experts with Proven Results

Our team comprises Google Ads Certified Professionals, Bing Ads Accredited Specialists, and performance marketing experts with a deep understanding of paid search advertising. We have managed SEM campaigns for eCommerce, Healthcare, Education, Automotive, and more industries.

Data-Driven Approach to Maximize ROI

For successful SEM, every click is important. We utilise insights from Google Analytics, Tag Manager, Search Console, and third-party marketing tools to understand user behaviour, find convertible keywords, optimize landing pages, reduce CPC, and enhance returns on ad spend.

Continuous Optimization and A/B Testing

We don't just create a campaign and forget about it. Continuous testing and refinement help us make every campaign better and more result-oriented. We perform A/B testing for Ad titles, descriptions, CTA buttons, targeted audience, and geographics. Our SEM experts make sure that your campaigns match market trends and search engine algorithms.

Timely Reporting with Complete Transparency

We believe transparency is the key to building trust. We provide a performance dashboard and reports that cover comprehensive details related to expense, ROAS data, heatmaps, conversion funnels, and attribution modeling.

Dedicated Account Managers and Support

When you work with Nextway, you get a dedicated SEM account manager who understands your business, industry, and goals. You can also get support for check-in calls, performance reviews, campaign plan updates, and emergency response anytime.

Omnichannel Expertise

Our SEM capabilities are not limited to Google. We create and execute successful Ad campaigns and integrate SEO, content marketing, social media promotions, and email campaigns. This process ensures your brand becomes visible across all channels.

FAQs

What is Search Engine Marketing?

SEM is a digital marketing activity that involves running paid advertisements on search engines. These ads appear above or beside organic search results. SEM helps businesses promptly increase visibility, generate leads, and drive conversions through PPC advertising.

What platforms do you run SEM campaigns on?

We run SEM campaigns across various platforms, including Google, Microsoft, Amazon, YouTube, Meta, and LinkedIn. We also collaborate on SEO, email marketing, and social ads to deliver ample benefits to businesses.

How quickly will I see results from SEM?

You can start seeing results within 2 to 4 days of the campaign's execution. After 6 weeks of campaign refinement and testing, you can get a complete picture.

Do I need a landing page for SEM?

Yes, having a dedicated PPC landing page noticeably improves the conversion rate. It also helps to measure traffic received by running Ads.

Can you manage both B2B and B2C campaigns?

Absolutely! We specialize in both B2B and B2C SEM strategies. Whether you're generating qualified leads for a SaaS product or driving direct eCommerce sales, our approach is tailored to your industry, buyer journey, and sales funnel.

Do you offer remarketing or retargeting campaigns?

Yes, we set up and manage advanced remarketing campaigns to re-engage users who’ve visited your site but didn’t convert.

Do you offer white-label SEM services?

Yes! We offer white-label Paid Ads management for agencies and freelancers who want to outsource their SEM operations. You get unbranded reports, white-label dashboards, and behind-the-scenes campaign management while keeping client relationships under your brand.

Our Clients

Let’s Collaborate

Ready to work with us?

Let’s Outrank Your Competitors

Let’s Create Something Amazing Together,

Just Say Hi

We’re here to listen, strategize, and bring your vision to life. Whether you need strategy, content, or full-scale campaigns, we’ve got you covered.

Let’s Grow Your Brand


    What is 2 x 6?